Walking the Walk and Did You Know?

Last week I was in New Orleans for the 2010 Keller Williams Family Reunion, our version of a company convention. In 2009, our founder, Gary Keller said in his visionary Quantum Leap speech, that the future of real estate would be a green or sustainable market.  He also said that Realtors would lead this movement in the future.  I sat on the first ever green real estate panels last year and the sessions were all to capacity. Agents were hungry to know what it actually means to be a green Realtor.

In 2010 Keller Williams has made a commitment to moving the whole company towards a more sustainable business model. In other words the company must be an example of what it means to be green. This year I took part in a company focus group made up of certified green real estate agents who will help to steer the company towards it’s goal of becoming the first major real estate company to “go green”.  The first step will be for every office to go paperless.  KW headquarters is already moving in that direction. My office plans to go paperless in the next few weeks.  Given that one contract can generate hundreds of pieces of paper during the process, moving to paperless transactions will save a lot of trees.  Dot Loop is a company that allows us to write, sign, initial changes, transmit and save contracts without ever printing a piece of paper. I am so loving this concept. In my office we are moving away from throw away coffee cups and plastic plates and utensils. We are stocking real mugs, dishes and cutlery.  Next is recycling copier paper when we have to print.

We can all make small changes in our own homes and lives that can make a huge difference.

Did you know:

That 1500 plastic bottles are consumed in the US every second!

Out of the 50 billion bottles of water being bought each year, 80% end up in a landfill, even though recycling programs exist.

17 million barrels of oil are used in producing bottled water each year.

Bottled water costs 1,000 times more than tap water. Drinking 2 Litres of tap water a day only costs 50 cents per year.

Plastic leaches toxins into the water, which have been linked to health problems such as reproductive issues and cancer.

New York City tap water surpasses all federal and state health standards.

Using a Brita or some other filter and reusable bottles can make an awesome difference.

MSLK Watershed Art Installation



Gayle Fleming




My purpose is to serve my clients and advocate for their highest and best good, so they attain their real estate goals.